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An online bookie master agents network is a player referral network, headed up by a sports betting bookmaker (the master agent) who is responsible for several sub-agents. At Becomethebookie, we have the latest and most technologically advanced bookie software available which most of the big online books also use. Obtain a bookmaker's license for the target jurisdiction. The leading provider of premium sportsbook software to successfully operate your bookie business with dynamic wagering, cloud sharp lines and pro reporting. There are basically two ways to make money as a bookie in terms of your customer base. Bookie Software; Contact Us; Customer Churn Rate of a Betting Business. Over the past few years, many new bookie software have come out that have eliminated much of the pencil-pushing of bookies and clerks. 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